|
Search Engine Leader Wins at Arbitration Forum |
|
|
|
|
Monday, 11 July 2005 |
|
The National Arbitration Forum, a legal alternate to
court, has upheld a complaint from Google against
Sergey Gridasov of St. Petersburg, Russia over
"typosquatting".
Gridasov has been operating Web sites named
googkle.com, ghoogle.com and gooigle.com, far too
close to Google.com for the Search leader's comfort.
The main concern has been that these addresses are too
easily input as genuine typographical errors - the
phoney site then hits the unsuspecting visitor with a
virus or some other invasive malicious software.
Google registered its domain name in 1999 a year after
the search engine was launched - Gridasov, according
to the filed complaint, registered his Web sites in
December 2000 and January 2001 - capitalising on
Google's popularity.
Arbitrator Paul A. Dorf's decision endorsed Google's
contention that the spelling of the addresses was
deliberately close to Google.com and a route to
infecting computers with programs known as "malware" -
leading to system crashes, data corruption or
destruction and allowing access to sensitive
information.
The Russian didn't respond to Google's complaint filed
May 11th enabling the arbitrator to "accept all
reasonable allegations as true".
On Friday, AP e-mailed the address that Gridasov
listed when he registered the sites. The response, not
signed by Gridasov, accepted that the spellings were
designed to attract more hits, but said there hadn't
been any complaints until the sites began posting code
from another company, which assured it wouldn't cause
any trouble.
F-Secure, a Finnish company specializing in
identifying malware, identified googkle.com as a
troublemaker in an advisory posted April 26, three
weeks before Google filed its complaint.
Leeching off the popularity of a busy site is a well
worn gambit - it's been going on since the very
earliest days of search engines with close named sites
being used to divert unsuspecting searchers - often
into pornography.
The Google brand is one of the most trusted on the
Internet and its Web site attracts more than 66
million unique monthly visitors, making it an inviting
target for scheming opportunists.
Search Engine Optimization Company |