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Yahoo launches new ad system |
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Friday, 26 January 2007 |
Yahoo will fully introduced said it new ad system, called Panama, in the United States.
Analysts
believe the “launching of a new Internet ad sales systems could be a
turning point for its shares as investors bet on faster revenue growth.”
Panama, if it gains momentum, would bring Yahoo closer to Google in
intensifying technology that lets advertisers avail of search terms
based on their popularity, for a fee. It will likewise aid “advertisers
target the ads sent to specific audiences on the Web or rotate ads
based n their effectiveness.”
Martin Pyykkonen, analyst for Global Crown Capital, said that though
Yahoo does not have a strong software platform for advertising as
Google, it still remains the no. 2 player.
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"I'm not forecasting any kind of wholesale shift here, that all of a
sudden Google is going to fall by the wayside ... but I do think they
(Yahoo) will narrow the gap," said Pyykkone.
Yahoo's revenue growth could rise to a high-teens to low-20s percentage
rate by the end of 2007, Pyykkonen said. That would outpace Yahoo's own
forecasts for full year growth, issued on Tuesday -- which fell below
average Wall Street estimates.
Ma. Roma C. Agsalud
Search Engine Optimization Company Company - Jump2Top
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